Money shapes what a publication says. So here is exactly where ours comes from.
How the site is funded
Display advertising, through Google AdSense. Advertisers bid to show ads in fixed slots. We are paid for the ad being shown, not for what you do next.
What there is not
No affiliate links. Not one link on this site carries a tracking parameter, a referral code or a commission. If a guide links to a manufacturer data sheet or a retailer page, it is because that page is the evidence for a claim we made. We earn nothing if you click it and nothing if you buy.
No paid placement. No manufacturer has paid, asked or been offered anything to appear in a comparison, to rank in a particular position, or to be described in a particular way.
No sponsored guides. No guide on this site was commissioned, reviewed or approved by anyone with something to sell.
No gifted product. We have not accepted free or discounted equipment in exchange for coverage.
This is a deliberate choice and it costs us money. Affiliate commission is the normal way a site like this is funded, and it creates a quiet pressure to recommend whatever pays best and to compare only products that have a program. Specifications are easier to report honestly when no answer pays better than another.
What the advertising does to your browsing
Ads are served by Google and its partners, who may set cookies or similar identifiers to measure and target them. That processing is theirs, not ours, and it is described in privacy along with the choices available to you.
Ads are kept out of the way of the content. They do not appear inside a specification table, a worked calculation or a safety instruction.
If an ad is wrong
We choose the slots, not the ads. If you see advertising on this site that is misleading, offensive or unsafe, send us the page and a description through contact and we will report it and block the category.
If this changes
If the funding model ever changes, this page changes first, before any link does. The date at the top of the page is when it last did.